Web analytics

We use the analysis tools Google Analytics and Microsoft Clarity to understand user behavior on our website so that we can improve the user experience.

What personal data is collected?

Google Analytics is an analysis tool that collects aggregated and non-personally identifiable information about website use via cookies. Examples of information that is collected are how many people visit various pages, which website the user clicks on from, the number of times the user has visited the website and how long the user is on the website. The information collected by Google Analytics is subject to Google's privacy policy.

Microsoft Clarity is an analysis tool that collects data about user interactions on the website, e.g. click patterns, scroll patterns, mouse movements and playbacks of user sessions. For more information about how Microsoft Clarity collects data, see Microsoft Privacy Statement."

The information collected via analysis tools does not contain personal information, and cannot be linked to you as an individual.

For further questions related to the topic, please contact kommunikasjon@beerenberg.com.